Bolt Bio: Suz Nelson
When one marketing agency acquires another, a lot of factors need to line up. The acquisition should benefit the clients, first and foremost. The two companies’ capabilities should expand and complement each other, and their core values should match. With Statwax, we found all of that and more.
We’re excited to share with you that we have acquired Statwax, which specializes in multi-channel acquisition strategies and attribution. Statwax was founded in 2015 and has built a stellar reputation partnering with higher education institutions around the US, SaaS companies, and other clients striving to make a positive difference in their audience’s lives.
The move continues TrendyMinds’ growth strategy, which we announced earlier in 2022.
“The Statwax acquisition aligns with our growth vision to expand TrendyMinds by deepening our expertise and building a broader team throughout the country over the next few years,” says our chairman and CEO, Trevor Yager. “Not only does Statwax’s team bring its data-driven culture to our agency and clients, but it also shares similar core values that align with our mission to improve people’s lives through boundary-pushing marketing solutions that put empathy first.”
Brian Walker, formerly president of Statwax, now leads TrendyMinds’ Campaign Studio, which combines Statwax’s data and analytics expertise, including custom dashboarding, with TrendyMinds’ existing digital campaign strategy experience. Together, these services enhance clients’ digital marketing performance.
“We are very excited to bring our culture and capabilities to such a dynamic agency,” says Brian. “Our team is especially eager to enhance TrendyMinds’ strategic, creative, and interactive services to help them provide even more data-driven solutions to their roster of enterprise clients.”
Talk with us today to learn more about our new capabilities.