A New Era of Service Excellence: Stacy Sommer Joins as Chief Services Officer
We are excited to announce that TrendyMinds has purchased Faktory, a full-service creative, media, and PR agency. With offices in Salt Lake City and Denver and enterprise clients in the healthcare, finance, and energy verticals, Faktory expands our strategic capabilities.
With roots as a creative agency, Faktory has received national recognition for award-winning campaigns for several of its esteemed clients and is on a trajectory of rapid growth. The agency is known for its expertise in traditional and digital media, PR strategy, data-driven research, and creativity, and it has a loyal enterprise customer base. “Faktory’s founders created a high-performing business that is accretive to our growth,” said Trevor Yager, TrendyMinds chairman and CEO. “Faktory is a stellar addition to our talented team. This expansion broadens our public relations and media offerings and brings a wealth of new services to Faktory's valued clients and a fresh new perspective to our existing clients.”
As part of the acquisition, Faktory CEO and co-founder Bryant Marcum has been named TrendyMinds' Chief Strategy Officer. In his new role, Marcum will oversee the transition for Faktory clients, focusing on growth strategies for enterprise clients and ensuring that new resources are available to both client bases. “This dynamic partnership with TrendyMinds demonstrates our commitment to going beyond good for our clients and employees,” said Marcum. “Months of discovery went into making sure our cultures, values, and excellence in client service were aligned. We’re confident that this strategic collaboration will result in an elevated, data-driven marketing powerhouse that will provide limitless possibilities for our clients.”
Contour Ridge, a San Antonio-based private equity firm that first partnered with TrendyMinds in March 2022, expanded on the advantages that Faktory brings to TrendyMinds. “Since our initial investment in TrendyMinds nearly two years ago, we've witnessed impressive growth at an accelerated pace,” said Dan O’Connor, Managing Partner, Contour Ridge. “The Faktory acquisition significantly advances our expansion strategy.”
For the Faktory acquisition, Contour Ridge and TrendyMinds also partnered with Houston-based capital partner, Genesis Park Capital. “We’re pleased to partner with TrendyMinds and Contour Ridge in purchasing Faktory — a firm with an impressive client roster and proven success,” said Gina Luna, Managing Partner, Genesis Park. “Our aim is to bolster and expedite the growth of TrendyMinds’ dynamic platform. We are excited to fuel their accelerated development and are impressed by the strong business foundation they have established.”
Talk with us today to learn more about our new capabilities.