Agency News
TrendyMinds Acquires Full Service Marketing Agency, Faktory
We are pleased to announce that Stacy Sommer has been named our new Chief Executive Officer. Stacy, formerly our Chief Services Officer, has been instrumental in helping us deliver the strategic, creative, and interactive services that fuel your success. With over 20 years of experience in leadership, strategy, and branding working with Fortune 100 brands. Stacy will lead all aspects of operations, growth, and execution, while strengthening TrendyMinds' reputation as a trusted partner for global enterprise clients.
“For over thirty years, TrendyMinds has consistently delivered exceptional results by understanding and respecting our clients' needs—all while achieving remarkable double-digit growth. I’m incredibly honored to step into this role to continue building on what makes TrendyMinds special—our amazing team and the trust our clients place in us. Being known as the Agency of Preference is something we’ve earned by staying true to who we are: creative, collaborative, and committed to helping brands bring value in meaningful ways. I’m excited for what’s ahead and grateful to be on this journey with such a talented team."
“TrendyMinds has solidified its position as the Agency of Preference® through key milestones, including the strategic investment from Contour Ridge in 2022 and the acquisitions of Statwax and Faktory in 2022 and 2023, respectively. These initiatives have expanded the agency’s capabilities and reach, positioning it for sustained growth under Stacy Sommer’s leadership,” said Trevor Yager, Founder and Chairman of TrendyMinds. “Stacy’s dedication to delivering results and fostering collaboration makes her the ideal leader to continue the journey we’ve built together. Her leadership will ensure we stay focused on driving growth for our clients while maintaining the empathy, creativity, and impact that have become synonymous with our work.”
TrendyMinds also announced updates to its executive leadership, underscoring its commitment to strategic growth and leadership excellence:
Catherine Stiver has been named Chief Growth Officer, dedicated to driving initiatives that support your success and strengthen our client partnerships.
Trevor Yager, who has served as CEO for the past 30 years, transitions to Founder and Chairman, where he will continue to provide strategic guidance and support.
Tyler Murray, formerly Chief Operating Officer, now serves as Vice President of the Board, focusing on operations, finance, and talent—all critical to our ability to serve you effectively.