Our Latest Acquisition Brings New Marketing Data and Analytics Capabilities to Our Clients
Clients nationwide will be able to count on TrendyMinds for expanded marketing professional services and even stronger marketing talent, following a major investment in the agency by private equity firm, Contour Ridge. This means more opportunities for top talent, too, as we add hundreds of positions for people who want to help us inspire curiosity and improve lives.
Contour Ridge, the San Antonio-based private equity firm founded by Dan O’Connor and Matthew Landon, has made an eight-figure investment in our agency. This middle market private equity firm invests primarily in founder-led businesses who want to accelerate growth while preserving their culture.
We’re expanding into the Southeast and Texas with plans to establish regional headquarters in St. Petersburg, Florida, and San Antonio, Texas, respectively. We already support clients such as Humana, Salesforce, Cummins, and Tampa-based Drift from each of these locations. By growing our presence in the San Antonio and Tampa regions, we aim to serve their strong healthcare, biosciences, and tech scenes while continuing to grow our client roster across the entire U.S.
In addition to expansion in these three regional headquarters, we have team members in 10 states around the country. Taking a remote-first approach, we aim to add 600+ positions over the next several years through both organic hiring as well as the acquisition of complementary businesses. While continuing to specialize in Strategic, Creative, and Interactive solutions, we will expand our service offerings to further support enterprise-level clients in the healthcare, pharmaceutical, manufacturing, technology, green energy, data, and analytics industries.
This investment signifies the next phase of growth for TrendyMinds, which has been in business since 1995, been named to the Inc 5000 four times, and seen consistent, seven-figure year-over-year revenue increases.
Our founder and CEO, Trevor Yager, says “We chose Contour Ridge from dozens of interested parties, due to their broad experience building best-in-class agencies like Deloitte Digital and ability to navigate the capital markets in healthcare, technology, and marketing agency M&A.
“Their talents, experience, and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients, but also acquire market-leading companies and be a destination for world-class talent.”
O’Connor added, “We are thrilled to partner with such an inspiring founder and talented team. TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”
Our clients are the reason we exist, and their needs continue to top our priority list as we grow. We pride ourselves on being the trusted agency of preference for enterprise companies, including Lilly, Salesforce, and Humana, who draw upon our talent for marketing strategy, web design, content, video production, and so much more. As we expand our size and scope, we can offer these and other respected companies a deeper well of talent and expertise.
Check out the infographic below for more details on the investment.
You can see some of our most successful projects here.
Talk with us today about how we can work together to inspire curiosity and improve lives.