A standout marketing expert has joined our team! We are thrilled to announce Mike Acken’s appointment as Chief Client Officer. This development underscores our continued commitment to becoming the Agency of Preference®, offering our clients innovative strategies that drive success and foster trusted, long-term partnerships. An Experienced Leader Joins the Team Mike brings a wealth of marketing experience to TrendyMinds. For nearly 30 years, he worked for some of the world’s most recognized marketing firms, including Deloitte Consulting, Young & Rubicam Group, and BBDO Worldwide. His work as a trusted advisor to leading brands like Oreo, Snapple, Doritos, and Valvoline, as well as for organizations in the public service, government, and military sectors, demonstrates a proven track record of excellence in client service. Mike’s mindset of innovation and ability to lead even through uncertain times will benefit all the industries TrendyMinds serves. Evolving to Deliver Impactful Marketing Solutions Establishing the Chief Client Officer role will strengthen our delivery of impactful marketing solutions for enterprise clients. Mike’s deep expertise and client-centered approach will help drive stronger partnerships and marketing outcomes. In addition to filling executive leadership roles, TrendyMinds is executing a growth plan and acquiring agencies that align with its vision and capabilities, including Statwax and Faktory. This strategy further enhances our agency’s data-driven capabilities and comprehensive, in-house services. Enhancing Client Partnerships “With nearly three decades of experience in marketing and advertising across diverse industries, including technology firms, government, non-profit entities, and management consulting, Mike has a proven track record of building relationships that drive business opportunities,” says Trevor Yager, Chairman and CEO of TrendyMinds. “His expertise in strengthening client relations and his dedication to innovative marketing strategies position him as a key member of our executive team and ensure that our client partnerships flourish. We look forward to his leadership enhancing our clients’ success and taking their marketing to new heights.” Mike’s Impactful Journey While at Deloitte, Mike led marketing engagements in the government and public service sectors. During his four-plus years at Skyhook, he established and led the technology company’s advertising practice. Specifically, he helped agencies and brands sharpen consumer insights and created targeted messaging through Skyhook’s behaviorally contextualized location data. When Mike transitioned to Senior Vice President and Director of Operations at Young & Rubicam Group, he secured a major win, gaining the business of a $500 million U.S. Navy recruitment campaign. During his tenure there, he also created a 50-employee satellite office start-up and led fully integrated campaigns for the U.S. Olympic Committee, Green Mountain Coffee, and Valvoline. On an international scale, Mike helped develop, launch, and adapt integrated campaigns for LG Electronics in every major market worldwide. After obtaining his MBA, he gained client-side experience working in brand management for Kraft Foods and Cadbury Schweppes. Leading the Way to Future Agency and Client Success “I was attracted to TrendyMinds because the company provides the best parts of a professional services firm, but with a culture of fun, collaboration, and creativity,” says Mike. “I'm hopeful that I can continue to accelerate the rich culture of collaboration and service that has established TrendyMinds as the Agency of Preference® — an agency that clients actively seek out and stay with".