TrendyMinds Acquires Full Service Marketing Agency, Faktory
In an exciting development, we are pleased to announce the appointment of Stacy Sommer as our Chief Services Officer. This strategic move underscores our dedication to continuous growth, innovation, and solidifying our agency's strategic vision.
With over two decades of experience as a global marketing communications executive, Sommer brings a wealth of expertise to TrendyMinds. After 10 years of leadership at Edelman, including most recently as Executive Vice President, Sommer has an impressive track record in building teams and leading marketing and communications strategies for Fortune 100 brands across various industries. Her strategic insights and operational excellence have consistently delivered measurable results, aligning perfectly with TrendyMinds’ commitment to providing exceptional services.
The creation of the Chief Services Officer role is a pivotal step in our journey to redefine the agency landscape and advance our pursuit of becoming the Agency of Preference®. Stacy's arrival marks a significant milestone as we continue to evolve and position ourselves as a data-driven leader in the marketing industry.
We are actively executing our growth plan, acquiring agencies like Statwax and Faktory to enhance our vision and capabilities. As a forward-thinking, full-service marketing agency, we are committed to simplifying client needs by offering comprehensive, in-house services. Our unique approach, centered on relationships, brand immersion, and a commitment to curiosity and empathy, consistently delivers measurable marketing outcomes.
“With over 20 years of leadership experience in marketing service development and delivery, Stacy's vision and leadership will help us take our service offering to the next level,” said Trevor Yager, Chairman & CEO of TrendyMinds. “Her strong financial acumen, deep industry knowledge, and innovative mindset make her the perfect fit for this role. We believe Stacy's arrival will usher in a new era of service excellence and growth. Her leadership and expertise will undoubtedly elevate our service offerings and reinforce our commitment to exceeding client expectations.”
While at Edelman, San Francisco-based Sommer led strategy, client growth, and execution for influencer marketing, one of Edelman’s fastest-growing new service offerings. In that capacity, her team served some of the world’s leading Fortune 100 brands across technology, healthcare, retail, and financial services. Sommer brings additional leadership experience as a member of the Bay Area Executive Leadership team, Head of New Business, and Global Digital Lead for key accounts such as Charles Schwab and PayPal. Prior to Edelman, Sommer spent time at tech pioneer Yahoo! and e-commerce start-up Delivery Agent, each renowned for merging branded content and commerce. At Yahoo!, she managed brand integration and digital activations for brands such as General Motors, Visa, Nestlé, and Staples. As Vice President at Delivery Agent, she oversaw interactive commerce strategy and execution for media giants including Disney, NBC Universal, Fox, and HBO.
“I am honored to join TrendyMinds during this exciting phase of growth and transformation,” said Sommer. “One of the many compelling reasons I joined is the impressive team that thrives on creativity, collaboration, and a shared commitment to excellence for clients. I’m excited to work alongside this talented group to contribute to the agency's vision of becoming the Agency of Preference® while helping to streamline the innovative work along the way. TrendyMinds' track record of excellence, along with its vision and commitment to growth, was incredibly attractive and opens up exciting opportunities that I look forward to tackling together.”
Yager added, “With the addition of Stacy to our leadership team, we are primed to accelerate our mission of driving innovative marketing solutions that inspire curiosity, improve lives, and make a positive impact. Her extensive experience and strategic acumen will play a pivotal role in guiding TrendyMinds towards a future defined by excellence and empathy in marketing, further solidifying our position as a trusted partner for our enterprise clients, and the preferred choice for empathetic marketing solutions.”
Join us in welcoming Stacy Sommer to TrendyMinds as we embark on this transformative journey of growth, innovation, and service excellence.