Digital Expertise to Benefit Community Colleges
*Cue the Jurassic Park theme music.*
A new movie in the Jurassic Park franchise is coming out this week: Jurassic World Dominion. With it, we see the return of Sam Neil, Laura Dern, and a new slate of prehistoric dinosaurs.
The Jurassic Park movies have managed to stay wildly popular for nearly 30 years with no signs of slowing down. While we can’t all have a flashy T-Rex running across our Instagram feeds to drum up interest, we can take a note or two from the franchise for our own social media strategies. Here are some lessons we can learn from the dinosaurs:
Velociraptors in Jurassic Park are highly intelligent. They’re known for stalking their prey, setting traps, and attacking at just the right moment.
When you’re marketing on social media, you can take this same strategy, minus the sharp teeth.
It’s crucial to know the best times to post on each social media platform. This will help you get noticed by your audience, and bring more attention to your brand.
The best times to post on social media vary depending on the platform you’re using and how your unique audience tends to engage, but there are a few general best practices. According to Sprout Social, the best times to post on social media are Tuesdays, Wednesdays, and Thursdays between 9 and 10 a.m. The worst day to post is Sunday.
Plan your post in advance so, like the Velociraptor, you can pounce at just the right moment.
The Gallimimus in Jurassic Park moved together in a herd. They looked to other members of their species to decide the best move (like running for their lives from a T-Rex.)
Like the Gallimimus, your brand should be flocking toward the platforms most popular with your audience. Remember, popularity and trends can change over time. For example, TikTok has skyrocketed in popularity, reaching over 1 billion users in September of 2021 especially among Gen Z while Instagram remains the more popular choice for Millenials.
If you aren’t on the same platforms as your audience, your brand may be missing out on a huge number of potential customers. When considering new platforms, explore current content and engagement trends as well as how the platform may evolve over time. While TikTok may primarily cater to a young audience today, the platform is moving toward more advanced ads and CRM integrations in order to mature along with its user base. Regardless, it’s never a bad idea to snag your brand’s name on burgeoning platforms, even if you don’t plan to start posting content right away.
In addition to drawing more customers in, social media can be a powerful recruitment tool for connecting with potential employees. Pay attention to trends for this key segment of your audience as well. They may be different from your target customer audience.
Demographics of social media users can be a good indicator for where your audience may be active. Also check out where your competitors are regularly posting content. And of course, dig into your own analytics to see where engagement is already happening.
When you regularly stay on top of social media trends and latch on to what’s popular with your audience, you’ll soon be surrounded by more customers than dinos in a Gallimimus herd.
Your social media is more than just a place for posting fun product pictures or company updates. Now, your social media channels are an important part of your customer service and experience strategy.
When your customers have a question or complaint, they are more likely than ever before to turn to the comment section looking for help. Unlike the slow-motion movements of the long-necked Brachiosaurus, your customers expect a timely response to their queries on social media. While most brands respond to social media requests within an hour or two, you won’t be meeting customer expectations unless you’re responding in under 30 minutes — especially on Facebook, where 71% of social media complaints happen.
Just like planning organic content, your brand needs to invest time and resources into community management. If you can’t have one person dedicated solely to community management, set aside at least 30 minutes each day to peruse the comments and respond to any questions.
Your team should have prepared responses to commonly asked questions, and your marketing team should be connected to sales, IT, service, etc., to help answer any other questions that may arise.
At TrendyMinds, we can help you bring your social media strategy out of the Jurassic era. Contact us today to find out how we can help boost your customer base through social media.