Design
Lorem ipsum: the (sort of) deeper meaning behind the dummy text
In 2014, just over 20 percent of Google searches were performed on a mobile device. Over time, mobile devices have become essential to updating social networks, checking and sending email and surfing the web.
Conventional web designs rarely account for small screen sizes and different ways people are using mobile devices which may result in customer dissatisfaction. In order to create a uniform experience for users across all devices, responsive web design is a must. Through CSS3 media queries, a fluid grid layout and flexible images, a site using responsive web design adapts to your screen’s resolution in order to deliver the best viewing experience.
According to InMobi, 60 percent of Internet access is via a mobile device, while only 11 percent is via a desktop. With the average American spending approximately two hours a day on their mobile devices, responsive web design can be used to increase traffic and customer satisfaction.
1. Increased traffic
When customers are on the go, they often pull up websites they can view quickly and easily to obtain the information they need. Responsive sites result in more frequent visitors who stick around longer.
2. Improved customer satisfaction
Websites that don’t incorporate responsive design often appear clunky or disproportionately small on mobile. Text may be hard to read and links difficult to click. With responsive design, reading and navigating a site becomes easier, which instills confidence in potential customers.
3. Higher conversion rates
Website visitors are often looking for a way to distinguish you from your competition and purchase your product. The easier you are to find in a search and learn about, the more likely your site will convert visitors to customers.
In a 2013 article released by Econsultancy, numerous brands reported increases in conversion rates after switching to responsive web designs. These three examples reveal the potential benefits of adopting responsive web design:
Results on iPhone/iPod:
Results on Android devices:
Mobile affects every aspect of our online marketing efforts – content, email, search and social. People are reading content, opening emails, performing searches and engaging with brands on social media – all on their mobile devices.
What do you think of responsive design? What are some of your favorite responsive web designs? We want to hear from you!