Three Tips to Tell Your Sustainability Story Effectively
Happy ho-ho holidays from all of us here at TrendyMinds!
We’re proud of everything our team worked on this year. But after making a list and checking it twice, we feel these 12 projects turned out especially nice.
Take a festive journey with us through our top projects of 2021, and find out what we’ve created together at the agency this year.
2021 marked the 100th anniversary of the discovery of insulin, a medical breakthrough that has saved the lives of countless people with diabetes. The TrendyMinds team collaborated with a global pharmaceutical company to create a campaign recognizing 100 Years of Insulin.
In the first six months, the campaign landing page garnered 7,000+ page views, the timeline had 800+ visitors, and the video series had 5,500+ views. Learn more about the project here.
This year, we helped Newfields “Gogh with the flow” and bring art to life by marketing their new immersive exhibit, THE LUME.
Our team launched THE LUME’s inaugural Vincent Van Gogh exhibit through video, digital ads, and a social media campaign titled "Art Becomes You." Our work helped make this the most successful indoor exhibition in Indianapolis Museum of Art history.
To see the masterpieces our advertising artists promoted, be sure to check out THE LUME.
We weren’t just inspiring curiosity on our home turf in 2021 — our work also went GLOBAL.
Our talented video team packed their bags and headed across the Atlantic to capture the groundbreaking moment when Cummins unveiled their new Spain facility.
Watch the video to see how our team brought this momentous event to life through film. Before you ask — yes, we’re daydreaming about Spain now, too.
We love to take on projects that make a difference in our community.
Our work with Ascend Indiana helped breathe new life into the job-finding organization with updated messaging and a brand new website. Now, Ascend can connect even more job seekers to careers with Indiana employers, thanks to the website’s clean design and easy-to-navigate functionality.
For the Fifth Day of Inspiration, we look to a Brighter Future. Earlier this year, our team helped Brighter Futures Indiana redesign their website and refocus content on their target audiences. Our design and development teams worked together to make sure the website was not only colorful and on-brand but also user-friendly and functional.
Since the launch of the new website, our copy team has written biweekly blogs to deliver meaningful content to the early learning community.
Learn more about the website redesign.
On behalf of a global pharmaceutical company, we created a checklist to show healthcare providers whether a patient who has tested positive for COVID-19 may be eligible for monoclonal antibody therapy, and how to find an infusion center for treatment. This holiday season and beyond, we hope this resource will help providers quickly find patients the treatment they need.
Our marketing efforts helped give a jolt to the New Power business unit at Cummins.
From school buses to semi-trucks and everything in between, Cummins New Power is on a mission to power a new generation of transportation with sustainable energy sources — namely hydrogen.
This year, our team helped spread the word by producing eye-catching ads and other marketing materials featuring the innovative ways the Cummins team is marching toward a greener, zero-emission future.
To help Salesforce market the 2021 edition of their annual Dreamforce event, our team developed messaging and creative assets to increase attendance and get guests excited about all of the fun in store.
Our emails, social media posts, sales enablement materials, display advertising, and more helped bring Dreamforce 167 million social stream views from 177 countries. With the proceeds from Dreamforce 2021, Salesforce was able to donate $21 million to various charities. We're already counting down the days ‘til next year's event.
In collaboration with a pharmaceutical company, we created an animated video to inform clinical trial participants about the genetic test they were participating in.
As the test results indicated the risk factor of the disease being studied, it was crucial for this video to be friendly and accessible and to set participants at ease.
From script development, to storyboarding, to animation, our team helped Humana create a video to showcase ePlan Compass, a digital tool that gives Humana clients insight into their group’s healthcare needs and the ability to choose more personalized care options.
After bringing ePlan Compass to life through video, we helped connect with its target audience through an in-depth social media campaign.
Our team helped Salesforce announce the new slate of products, features, and updates that customers would be able to access starting in 2022.
Between product descriptions, emails, and social media messaging, our copy team helped craft the voice of the Winter 2022 Release, while our design team gave each announcement a unique and eye-catching visual to get customers excited for the launch.
As our agency and our clients continue to grow, our brand is undergoing an evolution of its own. With that evolution comes a fresh new look and feel for TrendyMinds. Looking forward to 2022 and beyond, our leaders and our teams are united through a new tagline, with a clear mission: Inspire curiosity. Improve lives.
This mission will guide our work as we take on new projects, welcome new clients, and grow our principal practice areas of technology and healthcare — while introducing new practice areas in the coming years.
We’re thrilled about the opportunities on the horizon, and we are extremely grateful for all of the sources of inspiration we encountered this year. To all of you reading this, we wish you a happy holiday season and a very exciting new year.