Digital Expertise to Benefit Community Colleges
While you may not have to cast spells and brew potions to attract customers online, digital marketing does require a little bit of magic to succeed.
What better place to look for inspiration than the magical creatures from the Fantastic Beasts and Where to Find Them franchise? This blog will break down lessons you can learn from the fantastic beasts to make your digital marketing shine and have you raking in more coins than the Niffler.
In Fantastic Beasts, Newt Scamander’s Bowtruckle was with him wherever he went. He was mobile, adaptable, and fit in the palm of Newt’s hand.
Take a leaf out of the Bowtruckle’s book and make sure your website is mobile-friendly. In 2021, 54% of website traffic came from mobile phones. Year after year, mobile searching is becoming the preferred method for finding information. This means if your website is slow to load on mobile or hard to read, users will click out faster than you can say, “Accio customer.”
Here are some top things to consider when making your website mobile-friendly:
Implement a responsive website design and mobile UX design principles
List clear calls to action (CTAs)
Simplify site navigation
Use click-to-contact buttons for phone and email
In the wizarding world, the phoenix is said to burst into flames upon old age and then rebuild itself from the ashes.
While you don’t need to burn your old content to the ground, you should highly consider repurposing it. There are many ways to breathe life into content you’ve probably long forgotten.
Start by looking back in your blog archives and adding internal cross-links to related content. These links create a web that both grabs visitors like the Devil’s Snare and pulls them deeper into your site — all while boosting your SEO.
Next, consider how you can repurpose existing content for new mediums. Blog posts can be turned into videos for social media or podcast episodes, for example. You’ve already done the research when you wrote the blog, but turning it into different kinds of content will help you reach a wider audience.
The Occamy is constantly adjusting its size based on the space available. It can expand to fill a department store or shrink to sit in a teapot.
Like the Occamy, you can become a master of adjustment — by changing your marketing to meet the needs of customers at every stage of the buyer's journey. Customers at the awareness stage require different targeted advertising than customers at the decision stage.
The awareness stage: Your goal during the awareness stage is to attract customers to your brand by solving a need they might have. During this stage, you want to scale back the heavy sales language and instead focus on educational content such as informative blog posts and infographics that address your target audience’s pain points.
The consideration stage: During this stage, customers are aware of your brand and what you offer, but they’re not ready to pull the trigger on buying your product or service. They’re still looking at other options during this stage, so you want to create content and ads that establish your brand as the best solution for their needs. Content that will help guide customers at this stage includes self-published research, cost calculators, and videos explaining how your product or services work.
The decision stage: During the decision stage, customers are nearly ready to make a purchase. Now’s the time to expand like the Occamy and scale your sales language forward. Seal the deal by focusing your digital marketing on case studies, customer testimonials, and demos.
The Fwooper’s singing voice is said to be so powerful it can make the listener go insane. Their voices are so hypnotic that they have to be put under a silencing charm before they’re sold to a new owner.
You too should aim to cast a spell on customers with your brand voice. Having a powerful and consistent brand voice across platforms is key to cutting through the noise and engaging with your audience.
Here are some tips for creating your brand voice:
Refer to your mission statement. What is your brand trying to achieve? Referring to your mission statement will help ensure that your brand voice reflects your brand values.
Research your target audience. Who are your top customers? What are their interests? What kinds of things do they read? How do they live day-to-day? These questions will help you shape your brand voice around your most loyal customers.
Describe what you are, and what you’re not. Sometimes in order to lock down your brand’s voice, it’s important to think about the characteristics you don’t want your brand to embody. Write statements that define who you are and aren’t. For instance “We’re funny, but not sarcastic,” or “We’re helpful, but not pushy.”
Once you’ve identified your brand voice, document it in official brand voice guidelines that can be referenced by anyone writing for your brand for years to come.
Demiguises can not only make themselves invisible, they can also see into the future. These fantastic beasts can sense what will happen next, and are able to stay ahead of any opportunity.
Follow the Demiguise’s footsteps (if you can find them) and stay on top of the latest trends in order to improve your digital marketing.
While we know you can’t see into the future, there are steps you can take to make sure you’re in the loop about new trends as they appear.
Stay on alert. Set up Google Alerts for your company name and a few keywords related to it. This will let you know when something related to your brand is buzzing online. You’ll be the first to read about it and the first to react.
Get daily updates. Sign up for a digital marketing newsletter. Newsletters are a great way to get a daily update on what’s new in the digital marketing world. A few newsletters we recommend are Marketing Brew, the Moz Top 10, AdWeek Daily, and Hubspot Marketing. These will teach you valuable tools on how to market your brand.
Implement social listening to stay on top of the latest trends. Regularly check what’s trending on social media and see if your brand can put a spin on it. Capitalizing on social trends is a great way to get new leads through Instagram, Facebook, TikTok, and Twitter.
Do you have a digital marketing need that’s causing you stress? As Newt Scamander says, “worrying means you suffer twice.” Our team of marketing professionals can take your worries away and add some magic to your digital marketing strategy.
Whether you need help with social media, video creation, or graphic design, send us a request via owl. Or for a faster response, contact us today.