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Here at TrendyMinds, we’re passionate about healthcare and technology — especially when technology can make healthcare easier and more accessible. During Women’s History Month, we’re excited to elevate tech companies that are revolutionizing the healthcare industry for women.
This brings us to “FemTech,” a term that refers to software, products, and services that use technology to support women's health. Below are five FemTech brands, and the innovative ways they’re using technology to improve women’s health.
Using apps makes it easier to track and plan life events, including monumental ones like pregnancy. Oula is a remote maternity care platform that allows women to navigate their pregnancies on an app. Oula believes there is no one “right way” to be pregnant or deliver a baby. Their team consists of midwives and obstetricians who can advise women on whichever pregnancy and delivery paths they want to take. The Oula app empowers women to build their prenatal care plan and talk to their medical team right from the palm of their hand.
Smart devices can help women keep track of important medications, like birth control. AAVIA is a FemTech company that aims to help people manage their hormones. In fact, the AAVIA team says they “refuse to shut up about our hormones.” AAVIA believes understanding your hormones and cycle is key to a healthier life. They offer a smart birth control case that contains sensors and reminds users to take their pill, as well as birth control and menstrual cycle tracking apps.
Technology in the form of online forums can offer women connections and guidance through every stage of life. Elektra Health’s mission is to “smash the menopause taboo.” Elektra Health is an online community where women experiencing menopause can find support to embrace change through dialogue, community, and science-based evidence. Elektra Health connects women with board-certified clinicians to discuss symptoms and arrange holistic care plans.
“Wearables” are becoming more and more common in the tech industry as ways to help people keep track of their fitness goals. Thanks to Ava health, they can now be used to track women’s fertility as well. Ava helps solve fertility challenges with their wearable fertility tracking bracelet. The bracelet is worn only at night, and it helps women detect the five most fertile days of their cycles. According to their site, over 50,000 women have achieved pregnancy goals with the Ava Fertility Tracker.
Technology is improving many aspects of women’s health, including breastfeeding. Elvie is a FemTech company that claims to “take women’s tech out of the dark ages.” Elvie offers a series of quiet, easy-to-wear breast pumps. Their “stride pump” is designed for women on the go, as it requires no electrical sockets or restrictive wires. This technology allows women more freedom to work and move around while breastfeeding.
We applaud these FemTech companies for finding innovative ways to improve women's healthcare through technology.
At TrendyMinds, we can help your healthcare or technology brand better reach and serve your audience. If your brand is in need of a strategic, creative, or interactive boost, please contact us today.